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OR
WTVI is a sophisticated public television station offering a diverse mix of quality programs and services designed to inform, educate and entertain. 75 percent of this can be classified as family entertainment.

WTVI reaches more than 380,000 households in its 13-county area in both North and South Carolina. They are: Mecklenburg, Gaston, Lincoln, Rowan, Iredell, Stanly, Union, Anson, Catawba, Cabarrus, Cleveland in North Carolina and York and Lancaster in South Carolina.

The lifeblood of WTVI lies in its broad spectrum of viewers and, as always, WTVI's main purpose is to meet the needs of these viewers. WTVI is an essential, educational resource contributing to the vitality of the region.