Service and Support

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Service and Support

MBI collaborates with each station to develop turnkey member/donor benefits programs that meet their unique objectives for acquiring, upgrading and retaining contributors.

3-step quality assurance process ensures benefit providers understand the program and are ready to welcome MemberCard holders.

Cards and up-to-date directories are ordered by stations as needed and after their members have fulfilled their pledge. Cards and directories are private labeled for each station.

Benefit changes are continually updated via 24-hour telephone hotline and website listings.

We do everything possible to ensure members a pleasant, no-hassle experience when using their benefits. We offer follow-up within 24 hours to investigate any MemberCard-related issue.

The MBI staff is comprised of seasoned public broadcasting professionals. We provide various tools to local stations to ensure MemberCard marketing success through proven, time-tested strategies.

A comprehensive, customized marketing plan will cover all aspects of membership development including:

  • MemberCard User's Manual containing marketing plans, up-to-date samples from other stations, and more
  • On-air pledge campaigns
  • Video spots and TV/FM scripts
  • Talent training materials
  • Renewal series
  • Additional gift campaigns
  • Telemarketing campaigns
  • Direct mail acquisition and lapsed efforts
  • Upgrade opportunities
  • Links to local station websites
  • MemberCard fulfillment and pledge notices
  • Ongoing MemberCard marketing throughout the year