YOUR MEMBERCARD,
HIGH GAS PRICES AND SEASONAL TRAVEL
Snowbirds love to travel south with their MemberCards....
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With this tip, we're probably telling you something you already know...an increase in the price of gas means an increase in demand for the MemberCard and the savings it provides.
We've heard from many stations that MemberCard calls are up in times like these. At MBI, we see a pick-up in orders for TravelCards along with a big increase in the number of station members visiting membercard.com looking for more savings benefits.
The increase in demand for MemberCard savings can give a a real boost to your membership fundraising efforts. The MemberCard saves money where members need it most: to offset higher gas prices.
Making the case that station membership offers a great return on the investment is more compelling than ever! Here are some ideas:
During membership drives and with interstitial spots, address the issue directly. Point out how most people pay for gas, dinner out, a show and travel, all out of the same gas & entertainment dollar. With the MemberCard, members can get more fun from each gas & entertainment dollar they spend.
In renewal mail this makes the perfect P.S.: "With gas prices going up, keep dining and entertainment expenses going down: renew today at the $$ level to get your new WMBI MemberCard with its multitude of 2-for-1 savings."
The same goes for telemarketing. The enhanced value of the MemberCard under today's conditions brings a fresh element to the script and can be especially helpful with the close.
Whenever you can, promote the TravelCard privileges, especially if you are in a snowbird state . For anyone traveling by car, saving on dining and B&Bs can pay for the higher gas prices in the first day of a trip!
This is also ideal for web solicitations. A well-positioned banner link with copy like: High gas prices got you down? WMBI members receive 2-for-1 savings on dining and more.
There are many more MemberCard strategies, ideas and tons of station samples available in the MemberCard User's Manual. If yours is missing or you'd like our help with measuring results, simply call Sue Maciejowski at 800-423-7645 ext. 11 or email her at sue@membercard.com and she will see you receive whatever you need! For MemberCard marketing and adding new benefits/benefit requests, please contact Karen Grider -- Executive Vice President in the Florida Office at 888-424-3636 or karen@membercard.com.
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