RECOGNIZING MID-LEVEL AND MAJOR DONORS
Stations recognize and reward mid-level and major donors in a variety of ways.  There are giving clubs with elegant names and logos, benefits that include exclusive access to station staff, special event invitations and more.  It’s all to remind these very generous and committed donors just how important and special they are to the station. Another GREAT way to acknowledge special contributors is with an exclusive Donor Club Card and Directory.
	It’s simple to do and best of all it’s free!  All you have to do is send us your donor club logos along with any special content for the directory.  The special content can include a letter from the club chairperson, staff contact information, a schedule of special donor events, or anything about the station you want to communicate to your donors. Donor Club Cards can also be personalized with a donor’s name embossed right next to the giving club logo.  Because large donors are often the most dedicated users of MemberCard benefits, this reminder of their special affiliation with the station is one they’ll see often.
Haven’t started your mid-level or major donor club yet?  This is a great way to get one off the ground -- without the need to set aside money in your budget. To get more information about setting up a Donor Club card and directory for your mid-level or major donor program, call Joanna Adams at 800-423-7645 ext. 13 or send an email to joanna@membercard.com.
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